From Research to Personas

One of the most recurrent questions asked of us is how we create personas. Everyone wants to know the secret sauce. Before I spill the beans, it's more important to ask, "Why even create a persona?"

 

Uncanny Parallels

Last week I had the pleasure to catch Scott McCloud speaking on his 50 state Making Comics tour. His book Understanding Comics is classic. The cross-over between comics and the filed of experience design (inclusive of interaction design–especially IxD–and information architecture) is uncanny. It seems that this relationship continues in his new book Making Comics; which I have yet to buy. Scott’s passion is definitely comics and he is an astute observer and scholar of comics form. Though I have never been much of a comic book reader, I do love comic strips in the paper. So I felt a bit out of place at the talk, I did find some–again–uncanny crossover between Scott’s world of comics and mine.

 

 

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