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The Loop
From Research to Personas
One of the most recurrent questions asked of us is how we create personas. Everyone wants to know the secret sauce. Before I spill the beans, it's more important to ask, "Why even create a persona?"
I Feel Your Pain
It's amazing what people tell you when you're conducting user research. It can be a virtual outpouring of angst, desire and need. I recently experienced this while conducting user research for a large web application redesign project.