From Research to Personas

One of the most recurrent questions asked of us is how we create personas. Everyone wants to know the secret sauce. Before I spill the beans, it's more important to ask, "Why even create a persona?"

 

I Feel Your Pain

It's amazing what people tell you when you're conducting user research. It can be a virtual outpouring of angst, desire and need. I recently experienced this while conducting user research for a large web application redesign project.

 

UX Matters Article

An article I wrote on, "What Puts the Design in Interaction Design", was published in the July 2007 issue of UX Matters. Take a look.

 

Google Analytics Redesign

Google recently released a redesigned version of the Google Analytics interface. Leading the charge was Jeff Veen, formerly of Adaptive Path and now a user experience team lead at Google. Veen moved over to Google when Google purchased Measure Map from Adaptive Path. Measure Map is a blog analytics application designed and built by Adaptive Path. It is also an exercise in interface love. The design is simple and yet powerful.

 

Mac Moment

I have been using this great little OS X app for the last few weeks called Overflow from Stunt Software. It’s a utility that lives in the dock and allows you to organize applications and folders into categories.

 

What does design mean?

Design is on my mind. This is mostly driven by my extracurricular reading, currently “Thoughtful Interaction Design”; I just finished Saffer’s book: “Designing for Interaction: Creating Smart Applications and Clever Devices”. Also, I sift through numerous blogs daily that focus on user experience and design in general. At work, we have been talking about design and the meaning of user experience extensively over the last few months. Our conversations culminated in Chris’ Intro to UXD presentation for the local STC chapter. I attended the presentation and enjoyed the discussion afterwards. At one point during the discussion, I explained how to utilize design as an approach to tackle problems faced in creating a sound user experience. I found myself giving a rote answer: design is about solving problems using design thinking, user centered methodologies, and so forth...

 

 

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