Company Love

by CHRIS RIVARD :: SEP 16, 2008 :: COMMENTS (0)

Quick link to a BusinessWeek book review "How Great Design Makes People Love Your Company". I've been gravitating toward the concept that traditional marketing is (dare I say) dead. And the age of customer/user experience is upon us. Philosophically, I cannot think of any slice of marketing or business strategy that cannot be absorbed by big User Experience.

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