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Amazon Sign Out Woes?
Have you ever noticed that it is almost impossible to figure out how to sign out of Amazon? The other day I tried in vain to sign out of Amazon. I looked for a sign out link or button throughout the page I was on. I even went back to the home page and looked. Then I remembered, I had been down this road before, there’s a sign out link in the help section of the site—at least there used to be. When I found the “Signing Out” page—it took a few minutes—the sign out link was no longer there. Instead Amazon gives detailed instructions: click on the “If you’re not Kevin Silver, click here” link and then submit the sign-in form, but be sure to leave all of the fields blank. On the “Signing Out” page Amazon states, “We recommend that you sign out only when you feel that you must. If we can't identify you, it will be difficult for us to identify items that might be of interest to you.” “Oh, that’s great,” I thought, “nice way to empower your users, never ever allow them to figure out how to sign out, unless they find and read the three step process.”