It’s not about the pixels.
It’s about the people.
We have all used digital interfaces that were difficult to use and left us frustrated or confused. Imagine how your customers must feel. Create a good experience, and you'll achieve repeat business, viral marketing and positive brand recognition. It's about the people.
We provide user experience design for digital products and services, specializing in:
- » Research
- » Interaction Design
- » Prototype Development
- » Strategic Ideation
- » Information Architecture
- » Usability Testing
- » Product Definition
- » Visual Design
- » Heuristic Analysis
Design. The most successful design solution is the one you never noticed. Design works when it positively alters customer expectations. In a complex world, design succeeds when it just fits... your life, your work, your expectations.
We analyze your product or service and the challenges of your existing customer interactions.
We are in the business of understanding your business. Our analysis allows us to immerse ourselves in your business and see your products and services through the eyes of your customers. We survey the competitive landscape and note how you are differentiating yourself from your competition.
Methods: Contextual Business Inquiry, Competitive Analysis, Heuristic Analysis, Domain Analysis, Content Audit.
We discover your customers' expectations and motivations.
Through interviews and observations, we begin to build a cast of characters that represent your typical customers. We want to know what motivates them, what reservations they have, how they feel and think about your products and services. Our methods are tailored to empathetically determine how your customers interact and make decisions about your products and services.
Methods: Ethnographic Studies (User Interviews & Observation), Persona & Scenario Development, Task Analysis, Card Sorts, Focus Groups, Free Listing.
We ideate potential solutions to create a compelling vision of your customer's experience.
Our collaborative workshops enable us to plan creatively and think big. We present multiple solutions, and then iterate through various options before presenting our design vision and strategic direction. Our experience allows us to look forward to the latest technology developments and to offer valid solutions that are strategically in line with your business needs and your customer's goals.
Methods: Design Workshops, Brainstorming, Rapid Prototyping.
We transform our vision into a detailed product specification that is validated through customer testing.
Drawing on skills from various disciplines, including information architecture, interaction design and visual design, we draft a design specification that serves as the implementation blueprint for your product or service. By iterating quickly through prototypes, we conduct final tests of our design assumptions using focus group and usability testing. Bringing our entire process to bear on the project, we are able to incrementally make improvements to the design solution before a single line of code is written.
Methods: Detailed Documentation (Constructed Wireframes, Deconstructed Wireframes, Site Maps, Task Flows, Story Boards), Prototypes, Usability Testing, Focus Groups.
get in touch
Our services are tailored to your needs. Call us at 503.272.1064 about your upcoming project.